A blog by about software engineering, marketing, and life as an entrepreneur.

Are you aware of how many 404 “not found” errors your website is really serving? Are you aware of which URLs are causing this error? Or perhaps it’s a pain to comb through your log analysis software to find the answer?

If you’d like to track this info in Google Analytics, read on to find out how to add the tracking with a couple small snippets of JavaScript.

Your site can probably do more to serve journalists, bloggers, reporters, and promoters. An often-overlooked page for smaller- and medium-sized websites is a Press or Media page. Why not make it easier for people to write about your products, people, company, or services?

I’ve written a new Playbook article about Press & Media pages. Read on for more information about the topics that I cover.