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A simple rule of thumb for evaluating your web content

Kristina Halvorson’s Content Strategy for the Web containsĀ a simple, yet effective tip for evaluating your content:

Generally speaking, content is more or less worthless unless it does one or both of the following:

  • Supports a key business objective
  • Fulfills your users’ needs

This blew my mind to pieces, so I decided to draw up a handy chart. Read on to see the chart.

Read the rest of this entry ›

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