It’s been my goal to publish a new blog post approximately every 10 days. Sounds fairly reasonable and realistic, right? Professionals meet their deadlines, so it’s important for me to keep my promise to myself.
10 days ago, I missed my deadline. No post.
Read on to find out how I’m dealing with this issue.
The degree to which you keep your customers uncomfortable is a choice, whether you’ve made the choice intentionally or not. If you’re building or running a software product, figure out where you want to be on this spectrum.
This is my take on the pros and cons of frequent vs. infrequent change and how to best serve your customers based on your chosen strategy.
Are you aware of how many 404 “not found” errors your website is really serving? Are you aware of which URLs are causing this error? Or perhaps it’s a pain to comb through your log analysis software to find the answer?
When you’re developing software like I am, the conventional thinking is that you must build up your email marketing list now, at all costs, so you can blast your message at everyone continually after launch.
I’m taking a different approach.
Who doesn’t love simplicity? I took a look at this blog’s categories and decided that the list of 14 categories should be narrowed down to only 3.
Your site can probably do more to serve journalists, bloggers, reporters, and promoters. An often-overlooked page for smaller- and medium-sized websites is a Press or Media page. Why not make it easier for people to write about your products, people, company, or services?
I’ve written a new Playbook article about Press & Media pages. Read on for more information about the topics that I cover.
Kristina Halvorson’s Content Strategy for the Web contains a simple, yet effective tip for evaluating your content:
Generally speaking, content is more or less worthless unless it does one or both of the following:
- Supports a key business objective
- Fulfills your users’ needs
This blew my mind to pieces, so I decided to draw up a handy chart. Read on to see the chart.