from is a blog about software engineering, marketing, and life as an entrepreneur.

I’ve been dissatisfied with blog posts lately because they feel too temporary. I write down my thoughts, click Publish, receive some attention for about a day, and then disappear into the ether. If I’m lucky, I blogged about something that Google finds favorable, and it sends me some visitors who generally will look at one page and leave immediately.

Enter my new Playbook, a collection of articles that explain my opinions on and preferences for web design and development.