Kristina Halvorson’s Content Strategy for the Web contains a simple, yet effective tip for evaluating your content:

Generally speaking, content is more or less worthless unless it does one or both of the following:

  • Supports a key business objective
  • Fulfills your users’ needs

This blew my mind to pieces, so I decided to draw up a handy chart, Indexed-style:

We all need less content. So serve your business, serve your customers, and stay out of the Content Wasteland and Sea of Drivel. Cut the crap.

I hope to continue removing and minimizing, and I especially hope that you’ll join me.