When I redesigned the Glass Case Blog, I put this tagline at the top of the home page and in the masthead above each subpage:

A blog about software engineering, marketing, and life as an entrepreneur.

That’s it. That’s what the blog is about, right?

When I published this new design, this was the list of blog categories at that time:

  • Analytics
  • Blogging
  • Business
  • Content Management
  • Design
  • General
  • Inspiration
  • Product
  • Programming
  • Strategy
  • Technology
  • Tools
  • Usability
  • Writing

Yes, there were certainly posts about each of those categories. Except I am but one man. I am lucky to release a new blog post every 10 days or so. I cannot do any justice to a list of 14 categories, and I doubt that you want to sift through a list of 14 categories to find more posts.

After looking at the new tagline—A blog about software engineering, marketing, and life as an entrepreneur—I changed the list of categories to this:

  • Software Engineering
  • Marketing
  • Life as an Entrepreneur

That’s all.

Heck, the list is so short that I linked the phrases in the tagline to these 3 items.

A blog about software engineering, marketing, and life as an entrepreneur.

I bet visitors will be more likely to click one. I can’t wait to see what happens.

Keep in mind that sometimes you cannot arrive at conclusions like this until you’ve “lived with” your blog for some time. Unless you’ve started with a specific list of blog categories in mind, you may not even know what the categories should be until you’ve written a dozen posts or more. But take a step back for a second and consider this idea.